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Join GXS and AMR Research for a webinar on Wednesday 14th May at 14:00 (BST) to discuss the results of a newly released AMR Research study focused on the penetration and use of B2B e-commerce among consumer products companies and their trading partners. Conclusions from the study indicate that 61% of consumer products companies increased revenue as a result of improved B2B initiatives. 

The webinar will discuss the benefits realised when B2B capabilities are used to grow relationships with key retailers.

Some of the benefits that will be discussed include:

• Competitive Differentiation
• Increased Shelf Space and Product Placement at Key Accounts
• Cost Reductions
• Improved Cash-to-Cash Efficiency
• Improved Cost to Serve

Speakers:

• Lora Cecere, AMR Research Director, Value Chain Strategies
• Steve Keifer, GXS Vice President, Global Marketing