AMR Research: Want to Increase Revenue? Invest in B2B.
By Lora Cecere

This report offers insights from a recent AMR Research study of companies in the United States and the UK on the importance of B2B in demand networks. Download the report: Want to Increase Revenue? Invest in B2B.

Webinar: Invest in B2B to Increase Revenue

Join GXS and AMR Research for a webinar on Wednesday 14th May at 14:00 (BST) to discuss the results of a newly released AMR Research study focused on the penetration and use of B2B e-commerce among consumer products companies and their trading partners. Conclusions from the study indicate that 61% of consumer products companies increased revenue as a result of improved B2B initiatives. 

The webinar will discuss the benefits realised when B2B capabilities are used to grow relationships with key retailers.

Some of the benefits that will be discussed include:

• Competitive Differentiation
• Increased Shelf Space and Product Placement at Key Accounts
• Cost Reductions
• Improved Cash-to-Cash Efficiency
• Improved Cost to Serve

Speakers:

• Lora Cecere, AMR Research Director, Value Chain Strategies
• Steve Keifer, GXS Vice President, Global Marketing

Fill out the form on the right to register for this webinar.